Dairy Queen Franchise Sparks Nationwide Debate With « Politically Incorrect » Sign

KEWASKUM, WI — A hand-painted sign outside a small-town Dairy Queen has ignited a firestorm of controversy, dividing public opinion and raising questions about free expression, inclusivity, and the role of personal values in business.

The sign, displayed prominently at the Kewaskum location, reads:
“This restaurant is politically incorrect. We wish you a Merry Christmas, God bless America, and offer free ice cream sundaes to veterans.”

Within hours of a customer’s photo hitting social media, the image went viral, drawing thousands of comments ranging from fervent support to sharp condemnation.

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