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Regain Motivation and Energy with Dopamine.
Notifications, likes, endless videos… the brain runs on dopamine, the molecule of vitality and motivation. But, constantly bombarded with stimuli for everything and anything, the dopaminergic circuits become depleted. The result: we get bored easily, we procrastinate, we feel drained. Contrary to popular belief, dopamine is not the pleasure molecule, but the one that drives us to act, learn, and create. For our ancestors, every effort (hunting, lighting a fire, building a shelter…) brought a slow but lasting reward, emphasizes TJ Power. Today, a simple click or a like is enough to trigger a mini-dopamine rush, a fleeting pleasure that, in the long run, dulls the desire to act.
Neuroscientists call it an “evolutionary mismatch”: our brains, calibrated for sustained and tangible effort, find themselves trapped in a world where everything is at our fingertips, where rewards are instantaneous, an endless “dopamine land.” The remedy? A reset. A former notification addict, TJ Power suggests retraining your brain for genuine satisfaction through basic habits: taking a cold shower, tidying up your home, reading, or even watching TV… but without your phone within reach. These small actions, which require a bit of self-discipline, reactivate the natural dopamine cycle: effort followed by real pleasure.
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