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In the fast-moving digital world, misinformation no longer needs evidence to spread—it only needs momentum. A recent wave of online claims falsely reported the deaths of filmmaker and actor Rob Reiner and his wife, framing the story with dramatic language and urgent overtones. The reports suggested tragedy, criminal investigation, and official involvement. None of it was true. Reiner was alive, active, and publicly visible. The story itself was entirely fabricated.
Yet the speed and scale at which the claim circulated reveal something far more significant than a single false rumor. This incident illustrates how today’s media ecosystem—shaped by algorithms, political polarization, and engagement-driven incentives—can elevate fiction over fact, especially when public figures are involved.
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